Ground survey result
Our Person of the Year segment is neither a popularity contest nor is it an alternate to national elections. It is just a measure of how much news coverage various individuals and issues get in a calendar year.
This is not to undermine the fact that, at the end of the day, people see what they want to see. And that explains why we have put in place an elaborate process to finalise our Person of the Year. It starts with a negative selection in which many nominees get eliminated because there cannot be more than ten of them.
The conversation begins in early September, when the Herald’s editorial staff start to nominate their candidates. These suggestions and many others, randomly chosen from media coverage, are then brought together in an all-staff meeting. This past year we heard passionate cases for Maryam Nawaz, Sharmeen Obaid-Chinoy and everyone in between.
An online poll is another important part of the process, though it is decidedly limited in its coverage since it is mostly taken by English-reading audiences of the various online platforms of the Dawn Media Group, including the Herald. Sometimes, the respondents include a large number of expatriates and even foreigners. They are also predominantly urban males.
To make up for some of these problems, we have a panel of 10 eminent Pakistanis who bring in authoritative voices and lend intellectual weight to the selection process. They include people from different genders, areas and professions.
To make the process even more representative and inclusive, this time around we carried out a public opinion survey across Pakistan on the basis of a demographic sample stratified at four levels: province, gender, mother language and location. The sample, consisting of more than 1,500 Pakistanis, was derived from the latest available official data (collected in the 2017 census) and its field work was carried out by a large team of surveyors in 36 districts in early December.
The ground survey made it apparent that, for most Pakistanis, politics remains the biggest news story and politicians the biggest news makers. Three people who together won more than 75 per cent of votes – Imran Khan, Nawaz Sharif and Justice Asif Saeed Khosa – represent most of the various shades of Pakistan’s politics in 2017.
Hardly anyone voted for the bloggers who went missing in January 2017. Perhaps just a few remembered what happened to them by the year’s end. Even Mashal Khan received only about six per cent of the ground survey votes. The census worker, who represented perhaps the largest government campaign in recent years, also did not register on the radar of most respondents.