Former Democratic presidential candidate, Sen. Bernie Sanders, speaks at a campaign rally in New York in April 2016 | AP
Just like British Labour Party leader Jeremy Corbyn has taken a strong leftist stance that makes him almost unelectable (as prime minister), Bernie Sanders tried to pull the Democratic Party to the Left. He tapped into the informed, college-educated version of Donald Trump’s disaffected supporters. Unfortunately, Sanders had a relatively narrow base of voters (the young, college-educated who live primarily on the East and West coasts), and did not discredit the political establishment as effectively as Trump has.
Furthermore, one cannot help but think that multinational corporations may have found Hillary more palatable than Sanders; hence, the institutional bias against Sanders that was revealed by leaked Democratic National Committee emails.
Trump, on the other hand, does not need to cater to these corporates. If he needs airtime, his outrageous and offensive statements are sufficient. As ratings are driven by public viewership, Trump ensures that he remains in the public eye. Even before his entry into politics, he was regular fodder for New York tabloids, which eagerly followed his business ventures and colourful social life. Cable networks are drawn to Trump, even if it is against the long-term interests of the American establishment that ultimately sustains them.
As an outsider, Trump is financially independent, compared to most career-driven politicians — he does not have to play by the rules. He only provides sound bites to reveal his thinking and then relies on attacking what others have to say, sneering at their ties to the establishment.
He uses simple caricatures (crooked Hillary, lyin’ Ted, low-energy Jeb, little Marco) to ensure that viewers understand his opponents’ weaknesses. His ability to understand what a large disenfranchised vote bank wants to hear, and to frame his message in a manner that is simple and engaging, created a grassroots following that is perhaps unprecedented.
Most of these people are blue-collar or middle class, socially conservative and not college educated — in other words, the traditional Republican base.
What happens after November 2016?