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Annual music debate 2012

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Is Social Media Killing Pakistan’s Music Industry?

Join the debate now @ http://herald.dawn.com/is-social-media-killing-the-pakistans-music-industry

Given the rising popularity of video-sharing sites such as YouTube and other social media avenues, many artists have opted for the self-reliant route instead of the more traditional means of releasing music. On Monday, December 10, between 8:30 pm and 10:30 pm, the Herald has invited three panelists to discuss whether Pakistan’s fledgling music industry has lost the battle against social media.

Zeeshan Parwez

Parwez is part of the band Sajid and Zeeshan; he has also performed on Coke Studio and has toured with Noori for a series of concerts.

Zoe Viccaji

After three years as a backing vocalist on Coke Studio, Viccaji took centre-stage last year with a lead performance on the show. Her debut single, released earlier this year, garnered critical acclaim.

Talha Wynne

Talha Wynne is part of Karachi’s underground band Orangenoise. The band’s eclectic psychedelic music, shared mostly through social media, has attracted a large fan following.

Sounding off

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Rohail Hyatt and crew are back with a fifth season of Coke Studio this summer; the first episode aired on May 13 and featured performances by Atif Aslam, Bohemia, Hadiqa Kiani, Humayoon Khan, Qayaas, SYMT and Umair Jaswal. Performers from previous seasons, including Meesha Shafi and Fareed Ayaz and Abu Muhammad join musicians Bilal Khan, Chakwalis, Overload and Tahir Mithu for this instalment of the Coke series. For the first time, at midnight on May 12, the show’s producers decided to release videos of performances prior to the episode’s transmission on May 13, allowing millions of fans on Facebook, YouTube and Twitter to instantly share and comment on (and thoroughly dissect) this season’s performances, without crashing the show’s official servers.