Is Social Media Killing Pakistan’s Music Industry?
Join the debate now @ http://herald.dawn.com/is-social-media-killing-the-pakistans-music-industry
Given the rising popularity of video-sharing sites such as YouTube and other social media avenues, many artists have opted for the self-reliant route instead of the more traditional means of releasing music. On Monday, December 10, between 8:30 pm and 10:30 pm, the Herald has invited three panelists to discuss whether Pakistan’s fledgling music industry has lost the battle against social media.
Parwez is part of the band Sajid and Zeeshan; he has also performed on Coke Studio and has toured with Noori for a series of concerts.
After three years as a backing vocalist on Coke Studio, Viccaji took centre-stage last year with a lead performance on the show. Her debut single, released earlier this year, garnered critical acclaim.